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The biggest new uncertainty in US sports betting is prediction markets. The American Gaming Association estimates that Americans will legally wager $29.5 billion in betting handle through US regulated commercial sportsbooks during the 2026 NFL season, broadly unchanged from the $29.4 billion handle recorded in 2025. These figures refer to the amount wagered, not sportsbook revenue.

Robinson calls prediction markets “the main event”. His argument is not simply that US customers are moving from sportsbooks to prediction markets. The more important point is that sportsbooks no longer have the relatively protected market that was once assumed.

Kalshi, Robinhood, Crypto.com and DraftKings’ own prediction-market operation are all competing for activity around sporting events. Beynon says prediction markets are having a larger effect on valuations than on fundamentals so far.

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The numbers underscore the NFL’s massive pull with sports bettors, but Week 1 also offered a clear snapshot of how football betting economics are evolving, according to Legal Sports Report (LSR).

GeoComply, a Vancouver-based anti-fraud and geolocation technology company, provides compliance services to sportsbook clients worldwide.

On the surface, Week 1 appeared exceptionally bettor-friendly, as Casino.org reported.

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“IAGR is extremely grateful for Fabio Macorin’s willingness to dedicate his extensive talents to representing South America at a pivotal time for gaming regulation across the region,” said IAGR Vice President Brian Krolicki.

“He brings a powerful combination of expertise in law enforcement, financial crime prevention and regulation to IAGR. His 17 years with the federal police and his leadership in building Brazil’s new regulated betting market give him a unique perspective on combatting the illegal market, strengthening AML controls and advancing regulatory cooperation. He is an ideal addition to the IAGR board of trustees and will be a tremendous asset to our global community.”

The IAGR Conference is themed “Steady Hands, Changing Ground: Advancing Regulation in a Connected World”. It will examine how regulators and other stakeholders can enhance regulatory oversight in the face of constantly evolving technology, markets and risks. Sessions will focus on strengthening cross-jurisdictional cooperation and developing more effective regulatory responses to the rapid transformations within the global gaming and betting landscape.