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About Chicago
Sportsbook operators have an inherent advantage over prediction markets in that the former can offer significantly larger sign-up and retention bonuses and gaming companies are leaning into those expenditures this football season.
Promotional spending is nice and has proven to be an effective customer acquisition tool, but both sportsbooks and prediction markets would do well to emphasize bespoke experiences for clients because they’re looking for customization.
“Twelve percent of respondents have switched platforms because another offered personalization aligned with their interests, while 9% said recommendations based on their interests would make them more likely to try a prediction market,” concludes Fullstory.
About Chicago
“What I do think is that deciding together, not only as operators, but together with politicians and stakeholders, that a legal market is very important to get that done. We’re not there yet, and that’s what we’re saying.
“An unregulated market doesn’t become a safe market. People will always gamble, so we have to make sure that we have a strong legal market. And so you also need to give us some room to exist. And of course, we need to be regulated. A regulated market is always better than an illegal market.”
She mentions an ongoing lawsuit against Meta, which will be expected to be very challenging. The VNLOK-filed litigation is seeking to take action against the illegal gambling ads allowed to filter through to consumers across Meta’s various platforms.
How to play Chicago
Pragmatic Play and studio partner Reel Kingdom are extending their Big Bass franchise with Big Bass Splash Halloween 1000. It’s a Halloween-themed release scheduled for October 12, 2026.
The more telling point for slots readers isn’t the game itself. It’s what the game represents: the fourth Halloween-branded entry in a single series, which shows just how aggressively Pragmatic Play iterates on its most recognizable slot IP.
Rather than building a new title from the ground up, the release uses Big Bass Splash 1000 as its base. The franchise’s signature Money symbol collection mechanic stays intact while a seasonal skin gets swapped in.
