About this app
About Billys Game
The CEO highlighted the synergies between Sun International’s land-based and online operations, with the potential of capturing more of its existing customers’ online activity.
“We look increasingly at our business as one customer ecosystem or one customer platform, if you will,” he added. “I keep saying that SunBet probably wouldn’t be where it is today without a land-based business, and a land-based business probably wouldn’t be where it is today without SunBet.
“We continuously leverage off one another. Now, having said that, we know that almost all of us, or at least the vast majority of our land-based customers are playing online, but not all of them are playing with SunBet, so we see that bit as the opportunity.”
What is Billys Game?
Last month, meanwhile, Betfred announced plans to shutter 132 of its UK betting shops, reducing its workforce by over 600 employees.
Betfred CEO Jo Whittaker said: “We have tried hard to protect all our sites and the colleagues who work in them, but the combined impact of higher employer National Insurance contributions, wage inflation, increases in gambling taxes and wider economic uncertainty has left us with no choice.”
Kyle has been with Clarion since December 2023, joining from the world of sports journalism, subsequently becoming a LatAm-facing senior reporter with iGB.
How to play Billys Game
Many players use a fixed cash-out target, such as 1.5x or 2x, and exit automatically every round. This removes emotion from the decision and keeps losses predictable.
The outcome of each round is determined by a provably fair system, which means every result can be independently verified. This transparency is part of why the format caught on so quickly.
As with any game, the house edge is real and the mathematics always favours the operator over time. Treat crash games as short bursts of entertainment rather than a strategy for steady income.
