About this app
About Mermaids Galore
For Wilson, the bigger point is not who else may follow, but why operators need these tools in the first place. Splash Tech was built to help operators make existing content portfolios work harder, using free-to-play experiences and a supplier-agnostic jackpot engine to drive engagement, retention, cross-sell and lifetime value across casino, sportsbook and third-party content.
Jackpots and free-to-play may be very different propositions, but Wilson judges both against the same unromantic measure: whether they produce value for the operator.
For free-to-play, that process can begin before the customer has committed money. “It’s about building muscle memory, providing achievable incentives to players and gamification,” Wilson explains. By lowering the barrier to participation, a free-to-play game can provide an accessible first interaction with an operator, while repeated play builds familiarity and creates a reason to return.
About Mermaids Galore
While Alabama ranks 27th among the 50 states in population, the limited availability of gaming makes the state attractive to companies like VGW.
Alabama has only parimutuel betting, small games of chance for charitable purposes, and electronic bingo machines at three tribal casinos in Atmore, Montgomery, and Wetumpka.
According to its annual report, VGW generated revenue of $4.76 billion in its 2025 fiscal year, resulting in a net profit of $428 million. Despite operating in fewer states, VGW’s platforms grew profits and revenue from its 2024 fiscal year.
What is Mermaids Galore?
The new title steps outside the series’ usual framework, though. Where the earlier Oktoberfest entries leaned on the studio’s Hold and Win engine, this slot brings together ice-cold Märzen, sizzling bratwurst, salted pretzels, Tyrolean hats, and friendly locals ready to say “Prost!” Winning combinations can reach up to x2000 of the bet.
The mechanical shift is the clearest editorial detail here. The Bonus Spins game begins when three or more Coins land on the grid, awarding five Bonus Spins. A Plus Coin mechanic can extend that round, positioning the title around bonus-spin play rather than the coin-collection format of its predecessors.
That distinction is worth flagging because the prior Oktoberfest titles were explicitly Hold and Win games chasing Mini and Mega prize tiers. Lucky Fest Hold and Win is set on a 3×3 reel with 27 pay lines that offer plenty of opportunities to win. It runs an RTP of 97.1% and high volatility.
